With The Swedish Number, our goal is to create more pride and knowledge about Sweden, both nationally and internationally.” One of the largest switchboards in the world “In doing so we want to show the real Sweden – a unique country worth visiting with the right of public access, sustainable tourism, and a rich cultural heritage. So instead, we are making Sweden the first country in the world with its own phone number and giving our fellow Swedes the opportunity to answer the calls, express themselves and share their views, whatever they might be,” said Magnus Ling, General Secretary & CEO of the Swedish Tourist Association. “In troubled times, many countries try and limit communication between people, but we want to do just the opposite. The first country in the world with its own phone number A video with more information about The Swedish Number can be seen here: ![]() Using Swedish citizens as ambassadors to answer the calls, the Swedish Tourist Association is aiming to introduce people to the true culture, nature and mindset of Sweden. Beginning today, The Swedish Number is open to the world – anyone who calls the telephone number will be connected to a random Swede and have free reign to talk about anything from nature to politics to polar bears. In celebration of the 250th anniversary of the abolishment of censorship, Sweden will become the first nation to have its very own phone number and offer everyone the opportunity to learn more about the country by speaking directly to local Swedes. ![]() A number that connects callers to random Swedes to talk about meatballs, nature, northern lights and much more. To embrace this the Swedish Tourist Association (STF), today, launches The Swedish Number. ![]() Sweden is a country full of diversity and opinions.
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